For half a century, Airbus Group has pushed the boundaries of flight. Despite being the industry’s largest global purchaser of products from the United States, their economic impact was not widely known. The aerospace and defense corporation needed to shift perception from that of a product-specific business to a global leader with strong presence in the United States.
Experience the future of flight.
In a state-of-the-art Experience Center in the heart of Washington, DC, immersive technologies and interactive displays tell a comprehensive story. At a range of scales, from deep-dive installations to awe-inspiring bird’s eye views, people are engaged through impeccably designed moments of surprise and delight.
Offering three experience paths to explore, and hosting everyone from airline customers to congressmen, the center invites guests into a greater understanding of Airbus Group’s role in shaping the trajectory of travel, defense and aerospace.
The sky connects us all.
To better resonate with customers, we moved Airbus Group from a focus on what they do to a deeper emphasis on why. We saw in their tireless pursuit an extension of the dream of flight that echoes throughout history. Icarus to the Wright Brothers, our relationship with the sky has become essential to how we connect with the world and those we love. In the context of this human quest, Airbus now educates, inspires and proudly shows how they lead the way for all of us.